Why is Daily Standup Time-Boxed to 15 Minutes

Why Is Daily Standup is Time-Boxed to 15 Minutes

In the world of Agile and Scrum, few ceremonies are as universally recognised as the Daily Standup. It’s a short, focused meeting designed to help teams align, communicate, and adapt. But why is it time-boxed to just 15 minutes? Couldn’t it be a little longer to allow for more detailed discussions? As a Certified Scrum […]

How to Spot a Unicorn Content Creator

How to Spot a Unicorn Content Creator

“Content” is the buzzword every startup wants to be associated with, but finding someone who’s genuinely good at creating and planning content is no easy task. Today’s write-up will look at how to spot a great content writer and creator, a Unicorn of sorts, to help your business grow.   Writers are a dime a […]

Are You Destroying Your Personal Brand?

Are You Destroying Your Personal Brand?

Building a brand takes time. Building a personal brand takes even longer. You may be doing things that are destroying your brand without you even knowing it. Here is what you need to know. There is no asset that is stronger and more valuable than your personal brand. It can be challenging to come to […]

What is Branding, And Why You Should Build Your Brand?

What is Branding And Why You Should Brand?

Brand and Branding are terms often thrown around without considering what they mean in the grand scheme of things. Have you ever wondered what they exactly mean? I’m Yash Khatri, and I regularly demystify marketing for small businesses and individuals.  In this article, we’ll examine what branding entails and whether YOU should build a brand […]

Here’s What You Need To Know Before Hiring A Marketing Consultant

According to HubSpot, 70% of marketers are actively investing in content marketing. Today, almost anyone can launch a profitable online business if they choose the right marketing strategy. In the future, as globalization and communication become an integral part of our personal and professional lives, it’ll become even more important to hire a digital marketing expert […]