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Customization and Personalization Portal For Samsung India’s Flagship Store

Project Overview

Project Name: Customization and Personalization Portal For Samsung India’s Flagship Store
Primary Objectives: To develop a software platform allowing Samsung India to offer customized phone cases, including cases designed by Generative AI (GenAI), as gifts for their customers.

Samsung Project by Yash Khatri

Background and Context

Samsung India was looking to enhance their customer experience by offering personalized phone cases at their flagship India store. This required a sophisticated software solution that did not exist in the market. They turned to Macmerise, a pioneer in the merchandising space with over 10 years of experience. Recognizing our team’s expertise, Samsung engaged us to build this innovative solution from the ground up.

Project Details


  • Develop an end-to-end software platform for customizing phone cases.
  • Ensure seamless integration and smooth operation.
  • Provide training to the staff to use the project for expected outcomes

Services Provided:

  • Full software development lifecycle: design, development, and deployment.
  • Ongoing support and maintenance to ensure continuous smooth functioning.

Innovative Approaches:

  • The team utilized cutting-edge technologies and creative methodologies to expedite the project timeline and deliver exceptional results.



  • The project had a very tight deadline, which we met successfully.

Tools and Technologies:

  • Platforms like Vercel, frameworks like NextJS, ReactJS, PixiJS, and technologies like generative artificial intelligence (GenAI).


Key Outcomes:

  • The client was extremely satisfied with the delivered solution, leading to additional orders for more deployments.

Alignment with Objectives:

  • The project met all initial objectives, showcasing Samsung’s AI capabilities effectively during their new phone’s launch.

Measurable Benefits:

  • Enhanced customer experience at Samsung’s flagship store.
  • Demonstrated the AI capabilities of Samsung’s new phone models through innovative personalization options.

Impact and Feedback

Client Feedback:

  • Samsung loved the software. The positive feedback extended to the highest levels of their organization, with their senior stakeholder personally trying out the customization feature.
Picture of Yash A Khatri, CSM®, MBA

Yash A Khatri, CSM®, MBA

Passionate Problem Solver. I Get Things Done using agile processes, dynamic systems, and action assiting business solve complex business problems and achieve success.