Project Overview
Project Name: Customization and Personalization Portal For Samsung India’s Flagship Store
Primary Objectives: To develop a software platform allowing Samsung India to offer customized phone cases, including cases designed by Generative AI (GenAI), as gifts for their customers.
![Samsung Project by Yash Khatri](https://yashkhatri.com/wp-content/uploads/2024/06/Samsung_ListingPage_Flow-8-1.png)
Background and Context
Samsung India was looking to enhance their customer experience by offering personalized phone cases at their flagship India store. This required a sophisticated software solution that did not exist in the market. They turned to Macmerise, a pioneer in the merchandising space with over 10 years of experience. Recognizing our team’s expertise, Samsung engaged us to build this innovative solution from the ground up.
Project Details
Scope:
- Develop an end-to-end software platform for customizing phone cases.
- Ensure seamless integration and smooth operation.
- Provide training to the staff to use the project for expected outcomes
Services Provided:
- Full software development lifecycle: design, development, and deployment.
- Ongoing support and maintenance to ensure continuous smooth functioning.
Innovative Approaches:
- The team utilized cutting-edge technologies and creative methodologies to expedite the project timeline and deliver exceptional results.
![](https://yashkhatri.com/wp-content/uploads/2024/06/Samsung_LoginPage_Flow-12.jpg)
Implementation
Timeline:
- The project had a very tight deadline, which we met successfully.
Tools and Technologies:
- Platforms like Vercel, frameworks like NextJS, ReactJS, PixiJS, and technologies like generative artificial intelligence (GenAI).
![](https://yashkhatri.com/wp-content/uploads/2024/06/Samsung_LoginPage_Flow-4.jpg)
Results
Key Outcomes:
- The client was extremely satisfied with the delivered solution, leading to additional orders for more deployments.
Alignment with Objectives:
- The project met all initial objectives, showcasing Samsung’s AI capabilities effectively during their new phone’s launch.
Measurable Benefits:
- Enhanced customer experience at Samsung’s flagship store.
- Demonstrated the AI capabilities of Samsung’s new phone models through innovative personalization options.
![](https://yashkhatri.com/wp-content/uploads/2024/06/Samsung_LoginPage_Flow-17.jpg)
Impact and Feedback
Client Feedback:
- Samsung loved the software. The positive feedback extended to the highest levels of their organization, with their senior stakeholder personally trying out the customization feature.