Project Overview
The consultant was tasked with developing and implementing an SEO strategy for a medium-sized Australian e-commerce business that operates as a house of brands. They manage multiple e-commerce ventures, each offering a diverse range of products across different niches. The client aimed to increase organic traffic, enhance brand visibility, and drive sales across multiple newly launched e-commerce websites.
Objective
The primary goal was to develop and implement SEO strategies to significantly grow organic traffic for the client’s various e-commerce websites, thereby increasing brand visibility and contributing to overall sales growth.
Challenges
The client had recently launched several e-commerce ventures and was struggling to grow its online presence. Specifically, it wanted to increase its organic traffic, boost sales, and build a strong brand reputation in highly competitive markets. However, it lacked the in-house expertise to develop and execute an SEO strategy that would drive long-term, sustainable growth.
Consultant’s Approach
The consultant took a comprehensive approach, focusing on SEO strategy development and project management to achieve the client’s goals.
Here’s how the consultant helped:
- Keyword Research & Strategy:
The consultant conducted thorough keyword research for each website to identify high-potential search terms. This ensured that the content was tailored to what potential customers were searching for, helping each site rank higher on search engine results pages (SERPs). - Content Creation & Management:
The consultant formulated detailed content outlines and hired an outsourced team of writers to produce high-quality, SEO-friendly content. They managed the entire content creation process, ensuring that the writers met deadlines and produced content that adhered to the outlined SEO strategies. This hands-on approach ensured the brand’s messaging was consistent and optimized for search engines. - Stakeholder Engagement:
To ensure smooth execution, the consultant actively engaged with brand managers and other stakeholders throughout the process. Regular updates and open communication channels helped ensure that all involved parties were aligned with the project’s goals and timelines. - End-to-End Project Management:
The consultant managed the SEO project from planning to execution. This included overseeing the content creation process, managing writers, and ensuring that all deliverables were completed on time and met the client’s quality standards.
Timeline
Six months
Results
The consultant’s strategies led to significant improvements in organic traffic across the client’s portfolio of websites.
Key achievements include:
- One website saw its organic search traffic grow from 0 to over 30,000 monthly visitors within 6 months.
- Other websites achieved thousands of monthly organic visitors within the same 6-month period.
- Improved brand reputation and increased engagement across the client’s digital platforms.
While it’s difficult to attribute exact sales numbers directly to organic traffic growth, the increase in traffic undoubtedly contributed to higher overall sales and brand visibility.
Conclusion
By leveraging targeted SEO strategies and overseeing the entire project from start to finish, the consultant was able to help the client grow their organic traffic substantially in a short period. The results not only improved the visibility of the client’s brands but also set the stage for long-term, sustainable growth in highly competitive e-commerce markets.
